An Information Systems Driven Approach to Competitive Advantage.

      Аннотация: This Book is an Invaluable source of competitive insights for Information systems adoption and their role in driving competitive advantage for firms. It is relevant for Information Systems experts and students who would wish to gain the much needed insights into the complex field of Business/IS Alignment. It is written in simple to comprehend English with relevant case examples which make it easy to conceptualize and understand data analytic concepts even for starters. It covers areas of Dark data, Big data, IS strategy and alignment and Information Governance; showing the relationship between all these concepts and their relevance in driving organizational performance.

Ключевые слова: business intelligence, Competitive advantage, information systems, Information Technology, Dark Data, Digital Firms