Can Subsidiary Internationalization Strategy Performance be measured?. Boosting effective Internationalization by evaluating the trending performance measures: Brazil in the spotlight

      Аннотация: There has recently been a growing interest among the largest Brazilian firms to better understand the performance outcomes of their internationalization strategies. Measuring organizational performance plays a very important role in translating corporate strategy into results thus developing strategic plans, evaluating achievements and organizational objectives, compensating managers, managing and allocating resources. Is there more to financial measures when evaluating organizational performance? This study focuses on the new trends in performance measures and correlates their practice to boosting a firm’s Internationalization degree as well as its Foreign EBITDA/Total EBITDA ratio. Three Brazilian firms in different ranking and different strategies in terms of internationalization are compared and investigated in depth.

Ключевые слова: business strategy, internationalization, Internationalization Strategy, Performance Measures, Strategy, strategy performance, internationalisation strategy, subsidiary management, subsidiary performance, brazil business market, brazilian firm strategies, performance measures trends, internationalization strategy trends, foreign EBITDA/Total EBITDA ratio, brazil manufacturing industry, brazil service industry, gerdau, metalfrio, stefanini, lydia sarantidi, lydia sarantidi thesis, lydia sarantidi dissertation, lydia sarantidi research, lydia sarantidi book, lydia sarantidi author, internationalization index increase, ebitda increase, increase internationalization, becoming international