Fashion Entrepreneurship in China and East Asia.

      Аннотация: Fashion design is a broad and diverse industry characterized by its fierce competition. The main actors are well-established brands that occupy a large share of the market making it hard for new players to enter the industry. That being said, China is arguably today the largest consumer market in the planet fact that provides numerous opportunities for avid entrepreneurs willing to be innovative. Its luxury market was forecasted to soar to USD 27 billion by 2015 a fifth of the world’s total. Its apparel market has been growing at 7% and is now a 40 billion USD industry. With large numbers of fake products circulating the Chinese consumer emphasizes authenticity and high quality. An entrepreneur today in China needs to tailor his strategies if he desires to seize these opportunities and succeed in the PRC. This compilation of executive lectures is meant to guide entrepreneurs through the complexities of the Chinese market and the fashion business. It comprises 3 different sections that provide useful skills for today’s fashion entrepreneur.

Ключевые слова: China, Entrepreneurship, Fashion, East Asia