Understanding the Transforming Revenue Models in the Games Industry. An econometric search for parameters determining the market success of video games with various revenue models

      Аннотация: This book explores foundations of revenue models in the games industry and studies the effect of video game characteristics on market shares of games under different revenue model structures using a unique Gameopedia AS dataset and the collected market data. It finds that digitisation of markets has allowed creation of digital pay-to-play and free-to-play models on the basis of classic pay-to-play model, and identifies their main differences to be in monetisation schedules, market-vs-social exchange norms evoked and preferences of consumers. Its findings suggest an important insight: digitisation of revenue models allows creation of new independent markets within the same industry. The study concludes by suggesting a set a parameters for each of the above revenue models, which play the key role in determining the market share of a game in a particular market.

Ключевые слова: Computer Games, elasticity, instrumental variables, Logit, market share, multinomial choice, multinomial logit, revenue model, Video Games, industrial organisation, games industry, random utility, random coefficients, markup, econometrics, economics