Поиск по каталогу |
(строгое соответствие)
|
- Профессиональная
- Научно-популярная
- Художественная
- Публицистика
- Детская
- Искусство
- Хобби, семья, дом
- Спорт
- Путеводители
- Блокноты, тетради, открытки
Knowledge Management in Scottish Football The Supporters Perspective.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Graham Montgomerie
ISBN: 9783659885853
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 144
Издательство: LAP LAMBERT Academic Publishing
Цена: 33936 тг
Положить в корзину
Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
Самовывоз из города Алматы (пункты самовывоза партнёра CDEK) |
Курьерская доставка CDEK из города Москва |
Доставка Почтой России из города Москва |
Аннотация: The author has a personal interest in professional sports in particular football. Having been a fan of sports teams and through the study of knowledge management and a previous degree in marketing and business the author considers linking these areas as a good opportunity for research. The focus of the research is on professional clubs in Scottish football looking at knowledge management particularly from the fans perspective examining their role as knowledge assets to the organisation. Looking at many football clubs and their ownership in Scotland in many cases the owners are football fans and were a supporter of their team before they took ownership. Such individuals are arguably knowledge assets to their teams as they know how it feels to be a supporter and so have some understanding of the type of customers football fans are. Football fans like any other professional sports fans are often referred to as being fanatics of the brand they follow. However crowds have shown a significant drop other the years and fans have found other things to do perhaps and some may be forever lost to the sport, while customer acquisition seems to have had limited success.
Ключевые слова: fans, KM, knowledge management, Scotland, Scottish football, soccer, SPL, sport, supporters, SPFL