What makes a game sell?. A comparative study on the strategies adopted across platforms

      Аннотация: Even though video gaming industry has experienced a continuous growth over the past years stepping into mass market and becoming a part of mass media culture, lately it has faced a total transformation. Low technology, poor graphics or bad sound effects are a thing of the past. Today’s industry is at its peak and is not likely to slow down the pace of its progress. This book analyzes the cost structure of developing and publishing a game. Comparisons in production and publishing are made with PC, console and mobile games to understand what factors make a game sell, what game developers and publishers should do to make their games successful and bring in huge revenues. The book conveys some of the golden rules that game development companies should follow in order to stay at the peak of their business.

Ключевые слова: business strategy, games, online game, Video Games, monetisation, games cost structure, video games business models, console game, MMO, social media games, video gamer, game's profitability, mobile gaming