Strategies for Fashion Brand and Private Label. Intrinsic and Extrinsic attributes of Brands and Labels affecting customers purchase Intention

      Аннотация: The book titled Strategies for Fashion Brand and Private Label brings out some critical intrinsic and extrinsic attributes of Brands and Labels that influences customers purchase intention. This book is written with data, figures , statistics with specific reference to Indian Retail Business , but the customers across the globe who believe in experiential retailing will be able to relate with the book. The book is based on the Doctoral work of author in India using one thousand retail customers.This book is of importance to academicians , Retail practitioners , Research scholars, Business Management students particularly those studying retail and Brand.

Ключевые слова: Brand, Fashion, Strategy