Strategic Corporate Social Responsibility and Value creation. A study of Pakistan's Telecom Industry

      Аннотация: Over the past few years, the role of Small, medium enterprises and MNC's has increased a great deal. Now, Government is not the sole entity who deals with the issues of modern day society. Corporations govern the society through their implicit powers delegated to them by the society, which not only strengthens the view of social responsibility on them but also builds public's expectation from them. At the same time,it is said that there is no free lunch in business world and enterprises always have business motives behind every action. Being part of a third world country's business fraternity, Pakistani Teleco's are not perceived as socially and strategically up-to the mark of modern world standards. We operationalized and analyzed strategic corporate social responsibility into its dimensions in Pakistani environment. Strategic use of CSR has become a well acclaimed source of innovation & wealth creation. We discussed different techniques and factors that can enhance output and outcomes of corporate social responsibility in Pakistan. It is a descriptive research that encompasses centrality, specificity, pro-activity, volunteerism & visibility of a CSR program.

Ключевые слова: CSR, Pakistan, strategic corporate social responsibility, telecom industry, Value creation