Cognitive Product Diversification.

      Аннотация: Energy drinks are both popular and questioned. They are popular because it helps to boost energy and questioned because of the health effects. However, the reality is that because of the large number of brands of energy drinks, there are many differences between them. This variety gives everyone the option of choosing one that appeals to their tastes and meets their energy and health needs. Nowadays life become busy every one trying to do their best for max performance and a great number of people switching towards energy drinks, cigarettes, coffee to get short time energy . Most of the energy drinks contain caffeine, sugar and amino acid which are source of energizing their body. It is a great time to come up something that will diversify their physiological decision making from energy drinks to energy juice. This idea is purely a business plan therefore it will not help for the health effect the circumstance will be the same. Moreover people who drink juice also become our target customer specially university and college students some of them drink energy drink before exam, to do report etc. Especially girls some of them who don’t like the taste of energy drinks.

Ключевые слова: Cognitive Product Diversification