Viral Marketing Success Provides Clues for Improved Marketing Strategy.

      Аннотация: ‘Always aim for the Moon, even if you miss, you’ll land among the stars.’ – W. Clement Stone This quote is at the heart of this project: a study of successful viral marketing strategy in hopes to find clues as to what can be taken advantage of for future online marketing – if viral success were to merge with general online marketing, perhaps a hybrid of both would help a company reach higher positive brand exposure as opposed to simply pursuing a more general marketing approach? ...This study will explore what defines viral marketing, what role social media plays, what makes a good viral campaign, and explore why people share some information online instead of other information. This report will then examine how companies can harness tools used in successful viral marketing campaigns and propose recommendations in the form of a model as part of a new hybrid version of ongoing social media marketing strategy.

Ключевые слова: digital marketing strategy, viral marketing analysis, viral marketing case studies, social media gone viral via WOM