The Role of Human Resource in CSR in the case of McDonald's.

      Аннотация: The aim was to study and analyse the role of HR in CSR policy implementation in the case of McDonald’s Multinational Company. The following objectives have been completed during the research: the literature and other sources on the subject of CSR and HR management, including the link between HR and CSR, has been analysed; the description of the McDonald’s international company has been conducted, and its CSR and HR practices has been presented; the interviews with McDonald’s international company’s HR and/or CSR managers have been performed; the survey through questionnaire of McDonald’s employees in Latvia, India and the Netherlands (50 employees from each country) to study the role of HR in CSR has been conducted; the proposals for the HR system for a socially responsible company by the example of McDonald’s have been developed. ?As a result of the research, the author has developed proposals that could make the role of HR more active in CSR of McDonald’s and therefore provide benefits for both HR and CSR function.

Ключевые слова: corporate social responsibilities, CSR, HR, McDonalds, Ralph Carol, Role of Human Resource