How does brand image influence purchase intention of the consumers?.

      Аннотация: A quantitative research, describing how the brand image is influential to the purchase intention of the consumer in the UK clothing sector. The need for the research was to learn that how the consumer thinks before he/she makes a purchase when exposed to different brands in their daily life and how should the clothing companies should position themselves in order to maximise their revenues from the actual and potential consumers.

Ключевые слова: brand image, Consumers, purchase intention, UK