A Study on Organised Retail in India: Apparel Retailing in Gujarat. Customer and Retailer(Apparel) Perspective

      Аннотация: Lots of study have been done on the Apparel but very rare literature is found on the Children Apparel and Retailer(Apparel),so I have undergone this study.This book is all about Customer Buying Behaviour towards Children Apparel and also from the Retailer(Apparel) perspective. It is concluded that though many factor act as an influencing agent but decision to purchase clothes is taken mutually(i.e family,friends,peer etc.) Further research can be done on "A Comparative study on Branded and Non-Branded Apparel (Children)from the customer and retailer perspective can be carried out across India and region wise differences, if any, can also be identified"

Ключевые слова: Organised Retail, Apparel Retail