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Internal Branding.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Uma Venkatachalam
ISBN: 9783659812255
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 164
Издательство: LAP LAMBERT Academic Publishing
Цена: 39002 тг
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Сферы деятельности:Код товара: 162772
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Аннотация: This research is based on analyzing the impact of Internal Branding towards Organizational Commitment and Brand Supporting Behavior with special reference to Retail stores. The study is conducted among the internal customers (employees) of the retail stores. The study shows that there is positive influence of Internal Branding in building the organizational commitment and brand supporting behavior among the employees. It shows that internal branding plays vital role in Retail stores.
Ключевые слова: Internal Branding, Organizational Commitment and Brand supporting behaviour
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