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Impact of Corporate Social Responsibility(CSR) on consumer behaviour.
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Hien Nguyen
ISBN: 9783659917622
Год издания: 2016
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 184
Издательство: LAP LAMBERT Academic Publishing
Цена: 42596 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 162799
| Способы доставки в город Алматы * комплектация (срок до отгрузки) не более 2 рабочих дней |
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| Доставка Почтой России из города Москва |
Аннотация: Is CSR is an effective tool to attract new customers and retain existing customers to Starbucks?. Can it influence consumers' choice when buying a product?. Both of those questions will be found in this thesis with clear theoretical framework, in-depth analysis and discussion. In addition, conclusions about CSR program of Starbucks was discussed in details together with some useful recommendations
Ключевые слова: consumer behaviour, CSR, Starbucks
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