Travel motivations. An investigation of motivational theories

      Аннотация: We have been experiencing an increasing trend of international tourists during the past decades up to now. It is important for countries, companies, local people and businesses and marketers in all around the world to understand why exactly these tourists travel, what is their real motivations and how they can be satisfied. In this regard, people can be benefited from this big market. For knowing what the travelers really want, this is essential to understand their motivations. This book tries to explain the motivational theories related to tourism. Several theories have been provided in last 5 decades regarding to motivation in tourism. To do so, this book is divided to 3 chapters. The first chapter is generally explaining about tourism and different kinds of it. The second chapter express tourism motivational theories and the last chapter provides information about the previous research in this field and a list of tens of related studies.

Ключевые слова: consumer behavior, motivational theories, Tourism, tourists' motivations