Social Media Impact on Fashion Retail. With reference to GRANDEZZA Department Store

      Аннотация: For several years now, the classic marketing communications and public relations go farther to the past. As technology progresses new ways of marketing practices emerge. As a result, more and more PR & Marketing specialists use social networks as a tool to primate companies, brands, products and services. Adding more: social media today are virtually one of their main tools. But how competently and effectively address important advancement in social media? Indeed, in contrast to the majority pinion, it is not just "gifs and memes." Social Media Marketing is a range of activities, which include not only the publication of content, but also the study of the blogosphere, and monitoring the company’s reputation among Internet users, creating a pool of lawyers-brands and much more. Social media marketing is a major trend today, as it is widely used by many companies in different industries of economy.

Ключевые слова: marketing, Promotion, Retail business, Social Media Marketing, social networks