The Game Changer - Smartphone Shopping Applications.

      Аннотация: Over the past couple of years, smartphone application emerged as the game changer for marketers around the world. The introduction of mobile marketing through applications is real game changer, with smartphones quickly becoming the way to reach users to go. Marketers are move to the smartphone applications because that is where the consumers are.The biggest factor that makes mobile marketing a certified game changer is personalization, this features enrich the mobile shopping experience. In India, mobile marketing has been around for a while, but now even small business are waking up to the reality than an optimized mobile marketing strategy isn't a luxury - it's a necessity.This creates a curiosity to conduct research exploring on usage of smartphone shopping applications in Chennai. Smartphone shopping applications strategies are continue to grow more robust and attract a larger chunk of the marketing budget. Smartphone shopping applications is altering the marketing landscape and businesses that are keeping pace with changes are reaping the benefits.

Ключевые слова: mobile applications, Mobile Marketing, Online Shopping, Smartphone, user behavior, smartphone applications, Attitude, Intention, shopping applications