B2B Relationships within Transactional and Relationship Marketing.

      Аннотация: To identify, distinguish and conceptualize emerging business-to-business relationships within transactional and relationship marketing, as well as the distribution network and their applications in practice. The research proved that transactional and relationship marketing are interconnected and go along with the stages of establishment and development of B2B relationships. When these two theoretical concepts are strong, then it is clear that the distribution network is strengthening too.

Ключевые слова: administration, B2B, business, Business administration, business to business, business-to-business, Distribution network, Relationship marketing, relationships, Relationship Establishment and Development, Transactional Marketing