Business Excellence, the New Strategy for High Performance.

      Аннотация: The exigencies of the customers, community and society become more demanding and ask for new approaches of business best practices. That means also an improvement of business excellence model. This book provides a new vision and analysis of the content of the business excellence model.Change leadership, consumer empowerment, sustainability, corporate social responsibility and shared-value creation are new components that make easier for business excellence theory and practice to meet the new exigencies. Their integration and use help the business efforts for higher performances. This analysis of the new business excellence model should help shed some light on the questions the business should answer in order to improve its performances. The present book should be useful to those involved in business, candidates for a doctor's or master's degree and also to the students.

Ключевые слова: Business Excellence, cause related marketing, Change leadership, corporate social responsibility, Customer focus, strategic planning, consumer empowerment, sustainable business, shared-value creation, business reputation