The determinants of effective marketing. How to effectively market global products to culturally different consumers

      Аннотация: A lot of factors determine business failure or success. Amongst these many factors includes poor management, financial control, high cost structure, failed projects, acquisition, poor products, market volatility, cooperate strategy, marketing amongst many others. TMS (Turnaround Management Society) undertook a survey which asked 405 of its managers and “restructuring experts” about their perceptions-based on their experiences, on the factors which could lead to a corporate crises (turnaround, 2014). The findings of that survey was 12.12% of the managers chose ineffective marketing as the most common internal causes for a cooperate crisis. Although other factors were ranked higher than ineffective marketing, (Lymbersky, 2014) (Lymbersky, 2013) (turnaround, 2014) ranked marketing, third amongst nine factors, as a business area that causes corporate crisis. However, asides the survey rankings, it is evident in present times, the importance of marketing for any business. This book explored the underpinnings of effective marketing strategies. Since all the scholarly definitions of marketing spell out customer satisfaction as one of the important objective of Marketing.......

Ключевые слова: culture, Customer satisfaction, International Marketing, market entry, market orientation, Religion, Effective Marketing Strategies, McDonald’s Mauritius.