Production Pattern, Market Structure and Export of Indian Tea. Tea production, Marketing and Export

      Аннотация: The book emphasises on tea production, marketing and export of Indian tea. The position of India in the world tea scenario has been declining steadily over the last five decades. Tea is an international commodity widely traded and its prices are a function to a large extent by the forces of global demand and supply. Market structure affects trader behaviour and performance and determines conduct and performance of a market. It is also imperative that increased demand will require market structure, product enhancement, diversification of product mix, emphasis on quality production, volume of trade, market information system and product homogeneity which affects the performance in marketing of tea. Thus, tea production, market structure and export of tea are interrelated in determining the supply, market performance and level of export. The book covers a comprehensive analysis of dynamics in production, growth, stability, supply response of tea, impact of structural changes on market performance and growth and potentialities of export of Indian tea to major destinations. The book is expected to be useful for students, academicians, researchers and policy makers.

Ключевые слова: export, marketing, Tea, Production dynamics