Consumer Behavior on Social Media Marketing Platforms. Research in Social Media Marketing Platforms, Consumer Behavior, Brand, Purchase Intention

      Аннотация: One of the real purposes behind this research is the intensely expanded development of the websites and social media marketing. In nowadays, social media marketing and platforms are the best opportunities accessible for firms, and a brand to interface with their consumers. Social media marketing platforms permit consumers and probabilities to communicate specifically with their brand representative. Therefore, the SMM has made life easy and innovative of people, virtual communities, and consumer behavior on SMM is different from the physical market where he has arrived to perceive the service or product of brand. The positive comments / posts / online blogs, enquiry is responded within short time, WOM, emotions has communicated with friends, low of financial risk, low probability of getting low quality products and services, low probability of wasting of time on purchasing, the friends are trustworthy, sharing a good experience with friends about purchasing, using SMMPs help to make decisions better, and using SMMPs increasing interest in purchasing all factors respectively on social media marketing.

Ключевые слова: Brand, consumer behavior, purchase intention, Social Media Marketing