Albania - Who's to blame for the Bad Name?.

      Аннотация: Albania is a very attractive country in terms of tourism. It enjoys a reliable economy full of potentials and an appealing competitive advantage of cheap labor force. The population is extremely young and well educated according to indicators. But why the country is not performing at all? Why Albania has recognized such a decline of image? Who's to blame for that? Many address it at the foreign media that according to local sources has built a stereotype. Many more consider the process of country's promotion as the key to fight back the shift of nation brand position. Clearly the lack of a strategy, a non elaborated process of sectorial promotion and quite few more reasons would explain the current bad image of a country full of potentials but desperately reduced into a British joke...

Ключевые слова: Albania, Attraction, investments, promotion, Tourism, Nation Brand, Social development, Media Ethics, Public Perception