Impact of Internationalisation on the profitability of the Retail Bank. The impact on internationalisation on the profitability of Retail Banking Sector:Case study Guaranty Trust Bank, Nigeria

      Аннотация: Business expansion has become inevitable for dynamic organizations, especially with the growing awareness of and the need to play in the international market in order to increase value and prevent corporate failure. Many corporate organizations have therefore created foreign operations and subsidiaries as part of efforts to meet the needs of their customers. Consequently, it has become imperative for organizations to understand the concepts of internationalization or globalization. This book provides an in-depth analysis of the retail banking sector in Nigeria with focus on one of the most successful banks, one that has recorded giant strides in its internationalization drive. This book will: • give you an understanding of why businesses expand; • make you appreciate the need to maintain ‘’the competitive advantage”; • bring the saying ‘’ the world is a global’’ to proper business perspective; and • improve your understanding of the banking sector in Nigeria

Ключевые слова: Africa, Competitive advantage, internationalization, Nigeria, Guaranty Trust Bank, Profitability, Expansion, Globalization