Essentials of ISLAMIC MARKETING. Concept, Guidelines, and Practices

      Аннотация: With a different look to the history of trading in Islam, this work indicates that much of what is today offered in nonreligious sciences as trading instructions has previously existed in Islam in form of laws and orders, including sales management, propagation, distribution and mediating, and ethics. These have frequently been mentioned in various verses in Quran, Nahj-al-Balaghah, or in the sayings by Imams. In other words, the present work shows that marketing management is not a nonreligious science; indeed, Islam as the most complete celestial book has provided human being with all the principles required for this section in a way that they are adjustable with all time and places.

Ключевые слова: Islamic Marketing