Marketing Strategy for Indian retail Industry.

      Аннотация: The growth of Indian retail industry has continued to rise, especially in the food and clothing sectors due to the increased demands of the growing demographics of Indian consumers and their increased income of most families in the urban areas as compared to other developing nations. Since competition is an inevitable part of a growing economy, business firms are challenged to adopt marketing strategies that maintain or improve their competitive advantage over other rivals in order reach customer loyalty and profitability. This study explores the Indian fresh food retail industry, the marketing strategy that increases the performance, the behavior and perceptions of Indian consumers. The discussion of marketing strategies covers co-ordination and networking of business firms including manufacturing and distribution processes, price competition, consumer psychology, and current issues affecting the industry. This research concludes that in order to gain competitive advantage, business firms in India should focus on consumer value. Essential to this is promoting and maintaining a good relationship between distributors and retailers and between retailers and consumers.

Ключевые слова: marketing strategy, Indian retail Market, Indian Food Industry, retail industry overview, consumer behaviour in retail industry, consumer behaviour in retail management, consumer buying behaviour in retail industry