Consumer Sales Promotions. A Decision-making Approach

      Аннотация: The book focuses on the various decision-making aspects of consumer sales promotion campaigns and provides a guideline to marketers towards more effective promotion campaigns. The book uses various consumer behavior aspects to explain why and how consumers may respond to various sales promotion interventions. The book is expected to prove very useful for practicing marketers,research scholars, management students and marketing faculties globally.

Ключевые слова: deals, marketing, Sales promotions