Tabloidisation of the Norwegian News Media. A Quantitative Analysis of Print and Online Newspaper Platforms

      Аннотация: To what extent is there a tabloidisation of online news, and how does it differ from the print news platforms of Norwegian newspapers? The theoretical approach to this study assumes that tabloidisation is a result of the commercialisation of news media, where market pressures have led to changes in the content, presentation and style of news; aiming to reach a broad audience (McLachlan and Golding, 2000; Sparks, 2000). Further, the Internet has caused great challenges for traditional newspapers such as a decline in readership and advertising revenue, and transformed how news is created and distributed (Bird, 2009; Sparks, 2000). This study analyses tabloid characteristics in online news and compares them with the print platform of four Norwegian newspapers, seeking to understand whether newspapers are more tabloid online than in print.

Ключевые слова: Journalism, Media, News, Norway, quality, Tabloid, Tabloidization, Internet, newspapers, online news, print news, Norwegian media; commercialization, tabloidisation