The Use of Mobile Phone in Agriculture. Mobile Phone and Farmers

      Аннотация: Modern agriculture has become highly knowledge intensive and requires timely, reliable and accurate information on various aspects like crop management, markets, weather information etc. The nature of information always depends on a number of factors such as the farm activity, land holding, climatic conditions, marketing opportunities etc.Mobile telephony has Rapid growth as compared to fixed line telephony and the recent introduction of mobile- based agriculture information services are potential to provide solutions to the existing information asymmetry in agriculture sector. Presently mobile telephony is the prime mode of communication. mobile phone use on information asymmetry proposing that better access to information (via phones) allows farmers to strike better price deals within their existing trading relationships, and to make better choices about where to sell their produce.

Ключевые слова: agriculture, farmer, ICT, mobile phone, Rural