Usage of Social Media for Teaching Mass Communication. In Higher Institutions

      Аннотация: The use and acceptance of social media for teaching and learning is perpetually becoming a global trend. Despite the revolutionary emergence of social media in all aspects of human endeavors, there is however a major drawback in the correlation of such increase and using social media for teaching. Regardless of the relevance of social media, faculty members’ willingness to use social media applications for teaching of mass communication is relatively low. This book reveals how Social media applications can be used to support students cooperative/collaborative learning, improves students’ academic performance by exposing them to good learning materials, flexible learning and modern technological skills.

Ключевые слова: Social Media, Usage, faculty members, Mass Communication, Nigeria, UTAUT