Industrial marketing. Case study Slovakia

      Аннотация: Industrial marketing is marketing of goods and services that are stated for institutions and clients from the industry environment. Such specification includes companies, government, public and education institutions, hospitals, wholesales and other organizations. On the other hand consumption marketing is orientated to the individuals, families and households that provide good and service for their own consumption. Here is difference between them and institutions that purchase goods and services for the need of further elaboration. In the monography Industrial marketing the authors will show to the factors that must be considered during establishing of industrial marketing in practice with following pointing to the marketing of raw material and earth oil marketing. It is necessary to realize, that economical effectiveness of industrial organizations cannot be secured without applying of marketing tools in concrete conditions of business. The monograph is intended for the scientific community, but also for professionals who deal with marketing or directly engaged in economic practice. The monograph had been rising as a partial output of grant projects VEGA No 1/0310/16.

Ключевые слова: industry, Management, marketing, Slovakia, case study