Customer Satisfaction in Maintaining Brand Name. A Case Study of Starbucks (UK)

      Аннотация: Its all about how to satisfy your customers and at the same time what measures should be taken to make your customers loyal. How good image of your brand can contribute towards high sales. How big coffee brands making their customers loyal and enjoying customer loyalty. In some cases not your product directly but "the way you sell your product" plays a vital role. Importance of customer satisfaction and why brand name is important considering the market trend, is discussed and researched in this book, a case study of Starbucks (UK).

Ключевые слова: Branding, business, business strategy, Customer satisfaction, marketing