Direction of Online Retailing. In the context of United Arab Emirates

      Аннотация: Global revenues in 2013 from Online retail sales has crossed the $1 Trillion barrier, getting an extra push from the expected jump in Internet user numbers. The primary objective of this book is to examine the scope & future of online retailing in U.A.E. To get accurate results, the main objective of this research was divided into very specific contexts which explored the concepts of online retailing in U.A.E. First was to find out the current attitude of the population towards online shopping in U.A.E based web stores. Then, it was vital to identify which category of products this population would be most interested in. The research also mandated understanding what commonly motivates the customers to go online and buy their preferred items instead of going to a physical shop. This book analyzes the above factors and provides recommendations to further boost E-Retail in UAE; concluding that it is high time for UAE marketers to gear their infrastructure, sales and customer service initiatives towards E Retailing. Go through the book to find the exciting journey of E-Retailing efforts and its result to take UAE forward to a future retailing format.

Ключевые слова: digital marketing, E-Marketing, e-retailing, marketing, online retailing, UAE