Evaluation of factors affecting competitive advantage in banks.

      Аннотация: Competitive advantage is the woe of every striving economy or business in Africa. Everyone is in it, the struggle to better the top line or bottom line of their business. However the best of the best is determined by the factors that affect competitive advantage. Evaluating these factors enables commercial banks to gain over others. Banking is at the core of our transactions everyday and how we choose which one we patronize is based on what sets them apart from all the rest and that is their competitive advantage. Have a good read.

Ключевые слова: differenciation, Strategy