Marketing boom among student consumers.

      Аннотация: The monograph “Marketing boom among student consumers” is a combined and integrative research approach to address neglected problems resulting from student consumers preferences toward unhealthy food items that can generate the appearance and development of non-communicable diseases. The monograph offers an entry point for a country to get started non-communicable diseases prevention and control activities. The findings of the present research provide important and necessary data for stakeholders, doctors, professors, students, etc.

Ключевые слова: marketing, Students, unhealthy food