Manipulative Arguing and Closing in Sales. How the concept of persuasion and power is applied in sales conversations

      Аннотация: How are the principles of persuasion and manipulation applied in sales?Readers of this work will understand how psychological manipulation can be applied to persuade prospects and dramatically increase sales. While there is no need for sales representatives to feel bad about making use of certain persuasion techniques this thesis brings to light that many of the manipulation techniques recommended by authors of books on how to sell are definitely harmful to themselves and to others.

Ключевые слова: Manipulation, Persuasion, sales, ?berzeugen, ?berzeugung, Verkauf, Verkaufsgespr?ch