Self-identity reconstruction through fan activities.

      Аннотация: “Shinhwa will not and cannot take responsibility of your lives. But we Shinhwa, our members can prevent you from breaking down. Because something that a person likes can prevent that person from breaking down. But in order to make that possible, we, Shinhwa, must not break down first. We need you guys for that. We need your love, concern and your existence itself.” An idol fandom is often considered as a teenage culture. A Korean idol group, ‘Shinhwa’, who debuted in 1998, has continued their album activities until now and most of its fans are in their late 20s or 30s. Usually, when an adult woman admires an idol star, people look at her pathetically, especially when she is married and has a baby. However, members of Shinhwa’s fan club, ‘Shinhwa Changjo (Creation of Myth)’, reveal themselves as fans of this idol group shamelessly. Although there are many limitations on their fan activities as married women, they still consistently buy Shinhwa’s album and go to their concert.

Ключевые слова: fandom, married women, Media, Women, Fan Culture, Long-term fandom