Analysis Marketing and Potentiality of Chiury Honey in Jajarko Nepal.

      Аннотация: The focus of the book was to analyze the marketing system, effective marketing channels, marketing problems and potentialities of Chiury Honey. Honey considered as a major cash generating commodity having higher benefit cost ratio.The most prioritized problems in export of Chiury Honey was lack of organic certification followed by lack of lab testing, no minimum standard of Chiury Honey,lack of grading and packaging materials. Therefore, we have to overcome those constrains and problems. The business should be optimized through commercialization and potential for growth in sales will be exponential in near future.

Ключевые слова: honey, marketing, Potentiality