Internet Marketing in The Banking Industry of Bangladesh.

      Аннотация: As the world witnesses the decade of business trends being revolutionised by internet and new media marketing with increasing number of businesses and individuals out to catch up with the ever changing trends worldwide, a strategic business imperative of the time is to have the understanding of industry specific perspectives. This work looks into the banking sector of Bangladesh with an approach of teasing out the key aspects of internet marketing by directly involving the industry’s key professionals in investigation and analysis. It offers the readers the inside story as well as the technicalities of the evolution of a traditional large corporate marketing mindset into an effective internet-based netizen-oriented approach.

Ключевые слова: internet marketing, new media, Banking in Bangladesh, Keyword dictionary