Competitive advantage through effective management of IT.

      Аннотация: In both developed and developing countries, small, medium and micro-sized enterprises (SMMEs) play a role in the economic growth of the country. A number of SMMEs and the contribution they make to national economies have been growing rapidly in recent years. The concept of trade globalisation has accelerated during this period from a national perspective to reaching international dimensions. This period is, therefore, a clear indicator for entrepreneurs to be more aware of new opportunities. In today’s information age it is important not only to obtain information but also to use information effectively to create value. Information technology (IT) increases the importance of information. SMMEs need to consider IT as an important factor to achieve success in globalisation, competitiveness, and innovation. IT provides enhanced product development and service quality to cultivate an improved level of productivity and this enables SMMEs to secure a competitive advantage. As a result of using IT, SMMEs provide increased employment, grow their production, and make a significant contribution to the national economy.

Ключевые слова: SMMEs in Turkey, Competitive advantages within Turkish SMMEs, Information Technology, Adoption of Information Technology, Insurance service providers.