E-BUSINESS: A guide to e-business strategy formulation.

      Аннотация: Online consumers are increasingly becoming more sophisticated due to the availability of more information at their disposal about competing products available and their prices. Thus, in this competitive environment, organizations who formulate resilient online e-business solutions are the ones who survive. This book provides a vital reference point for all individual business owners and students studying e-business or e-marketing, and those corporate firms who are involved in e-business strategy formulation and implementation to have a reference point. Those who require a thorough yet practical grounding in e-business will have made the right choice to purchase and read this book.

Ключевые слова: E-business, E-Marketing, e-marketing strategy, e-business strategy