Lingua Shrunka of Modern Communication. Technology Driven Communication

      Аннотация: Technology has revolutionalized modern man’s life at the global level including the field of language. This is the area where technology has had the biggest impact. The book tries to explore the impact of modern communication tools on written English language. Email altered the structure of the letter as a communicative tool by introducing new etiquettes, conventions, abbreviations, acronyms such as FYI, PFA. Mobiles with SMS have an astonishing impact on lexical and syntactical aspects of language. Language is getting shorter and shorter by the by. In this Lingua Shrunka, punctuations make words, letters create sentences, and a mere preposition can be a proposition. Even ‘emoticons’ offering a way out of wordiness and creatively solving the problem of being unable to see facial expressions or hear tones of voice in typed correspondence. They provide substitute for words and sentences. To sum up, email, SMS, blogging, twittering, social networking sites tell people write the way they speak less like they used to write. Technology driven language makes use of the phonetic part of the language and uses only those words, which are absolutely necessary eliminating redundant words.

Ключевые слова: lingua franca, undergraduates, emoticons, Communication Tools, Language Change and Variation, Lexical and Syntactical Aspects, Lingua Shrunka