How to Improve Your Business?. Marketing Plan for a Sport Event Organization

      Аннотация: Do you want to improve your business? Or do you want to know how to make a marketing plan? Get inspiration from this detailed marketing plan of a sport event organization. You will see how a situation analysis and marketing planning process could look like. Furthermore, different marketing tools are described in this book on practical examples. Those tips you could use for other type of business. This book was written as a bachelor project at Copenhagen Business Academy.

Ключевые слова: Marketing Plan, sport events, sport for amateurs, organizing events