Appraisal of Firms Theory from Enviromental Factors Perspectives.

      Аннотация: This study attempts to show that firms theory is better approached from perspective of environmental factors such that environmental scale shall be dictate of the performance of a firm instead of market forces. In essence, the thesis establishes link between individual firm and groups of firms to practicability of environmental factors rather market forces. The performance of business in Africa testifies to environmental implication than to marketing variability.

Ключевые слова: environmental, Factors, firms, theory