The Impact of ERP & CRM in Context to Sales. A Quantitative Analysis to Study the Impact of ERP and CRM on Sales. Case Study: Cirin Pharmaceuticals (Pvt.) Ltd

      Аннотация: It is a well-known fact that we are living in an era of Information Technology (IT) leading to Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). Organizations across the globe, irrespective of their size, are doing continuous reengineering in their business processes to succeed in highly competitive environments. All together a new trend and environment in the market have given an opportunity to the companies to remodel their business processes since the concept of ERP evolved in the field of information technology and CRM in the line of customer services. Both of these are an integral part of the Product Line Extension (PLC), SWOT Analysis, Distribution Channel Network (DCN), Integrated Marketing Communication (IMC) and Orientation of Businesses towards satisfying organizational needs.

Ключевые слова: CRM, ERP