PR Strategies Used in Organizational Building of the Image of CEOs. Building the Image of CEOs: A Case of Kenyan Organizations

      Аннотация: Several factors contribute to the successful corporate image of an organization. For example “businesses with a sustainable business model and with a visionary and passionate CEO with branding talent most of the times benefits from the rising opportunities for competing in the modern market place. The purpose of the study was to establish investigate Pr Strategies Used by Kenyan Organizations in Building the Image of Their C.E.Os. The research adopted both quantitative and qualitative approach (mixed method) using the survey research design. Corporate entities in Kenya and elsewhere will benefit directly from this book because it will be useful in guiding and showing ways PR can specifically be used in ensuring that they think of branding the CEO as the face of their respective organizations.

Ключевые слова: PR strategies, CEO’s image, Organization performance