Growing Luxury Market. A qualitative and quantitative perspective

      Аннотация: This research is aimed to explore luxury market in United States, Europe and Asia. Further it talk about the global rise in luxury market and how the trends are shifting from one geographical location to another and/or if its a global scaling of luxury market. This research uses various qualitative and quantitative methods to collect, organize & interpret data collected by the author and also data available on other open sources. Introduction of technology has a great impact and has totally reformed international trade. Author has explored outcome of technological integration and how it is driving the businesses. After the introduction of e-commerce, online sales of goods are growing and this provides a good opportunity for businesses to enter U.S. luxury market on a pure-play model, which helps to lower the risk of entering a new market as compared to brick-and-motor model. It facilitates more and more businesses to take advantage of this and try to compete on world economic level.

Ключевые слова: consumer, Global, international economy, Luxury, Retail, consumer perception, forecast, market status