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- Публицистика
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- Искусство
- Хобби, семья, дом
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Gender and Consumer Purchase Decision on Durable Household Goods.
В наличии
Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Esther Garga and Bamidele A. Adepoju
ISBN: 9783330037229
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 68
Издательство: LAP LAMBERT Academic Publishing
Цена: 21556 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 168404
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Аннотация: Few studies have been carried out to investigate the state of gender and consumer behaviour in Africa and Nigeria in particular. Friends, neighbors and acquaintances have influence on consumer’s buying decision. Marketers, see new products and services as an important mechanism for keeping the firm competitive and profitable. Environment and culture is another determent of our decision making and buying pattern. In African and Northern Nigeria in particular husbands as heads of the household dominate most of the family’s decision making. Thus, gender in purchase decision is a continuous problem in the society and no empirical studies have been established in Nigeria and Kano state in particular. The book is essential to all producers of durable household goods in that, it will enable them to know their Position in the market and what influence consumers purchase decision and plan their marketing strategies appropriately. The book will afford manufactures opportunities to know the impact of gender on consumer’s purchase decision and thus enable them make appropriate choice of the type and brand of product to be produced. Marketers would benefit from the book as it would help them.
Ключевые слова: consumer, Durable, Gender, Purchase decision, consumer behavior, Household