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A Study on Online Buying Behavior of Youth in Maharashtra. A comparative study between Pune & Nagpur
В наличии
| Местонахождение: Алматы | Состояние экземпляра: новый |
Бумажная
версия
версия
Автор: Vinay Kumar
ISBN: 9783330032699
Год издания: 2017
Формат книги: 60×90/16 (145×215 мм)
Количество страниц: 232
Издательство: LAP LAMBERT Academic Publishing
Цена: 43838 тг
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Позиции в рубрикаторе
Сферы деятельности:Код товара: 168506
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Аннотация: India is a country of youth. The major consumers of online shopping are youth. There is rare quality literature available to study the online buying behavior of youth in India. The 'trust' & 'perceived risk' are an important elements of buying behavior. How perceived risk & trust interplay during online shopping of youth? How the youth in India shop online? How perceived risk & trust interplay during their online shopping? What they buy? How frequently they buy? How much maximum value they buy? How they consume internet? From where they access internet? Who does not shop? What are the reasons for they do not shop? The study on perceived risk and trust in Indian subcontinent is very less. If any study is there it mainly talks about either trust or perceived risk. Combined interplay of both the constructs on online buying behavior is rare. This book is trying to answer the above questions with special reference to Maharashtra state of India.
Ключевые слова: buying behavior, comparative study, online, youth
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